PANTONE has been the universally acknowledged standard language for communicating colour for more than half a century. Colour, of course, is only revealed by light. So a natural step for Pantone was to partner with Denmark's e3light to explore the relationship between designer lighting products and the vibrant universe of colour. The result is a collection of luxury interior lighting designed to 'shed light on your true colours'. The core of the collection's philosophy is the Scandinavian tradition of pure, clean lines expressed through simplicity, minimalism and functionality.